Pinterest Marketing – A Powerful Guide for Marketers in 2023

If you don’t have a solid plan in place for using Pinterest as part of your business strategy, you’re missing key opportunities to reach potential new customers.

Pinterest is the fastest social networking site in history, with 431 million users. It might not be a giant like Facebook, but with 2 billion monthly searches, the platform can’t be ignored.

Many bloggers, businesses, and influencers are using Pinterest to create brand awareness and lead generation. Additionally, Pinterest scheduler is a huge time saver.

Here are a few reasons why marketers can’t ignore this social network.

Pinterest was launched as a closed beta in 2010. Within nine months, the website already had 10,000 users.

In 2011, as soon as the Pinterest iPad app was launched, it brought in more than the expected number of downloads. Pinterest is the fastest startup in history to reach 10 million unique monthly users and high user engagement metrics.

Pinterest was also listed in “50 Best Websites of 2011” by Time magazine in 2011.
And later the same year, it became one of the top 10 largest social networking sites. Also listed as the best new startup of 2011 by TechCrunch.

Half of the millennials use Pinterest. This social networking site has strong user engagement. According to Statista, Pinterest is on the list of “Leading mobile app publishers in the United States as of March 2019, based on user reach.”

Pinterest is truly a unique social media platform, and it has evolved over the years into much more than an infinite collection of beautiful images.

So who’s on Pinterest? Women in the 25-34 age group are the largest audience. This is good news since women influence 70-80% of consumer spending. Another big population on social media are moms; 8 out of 10 moms are Pinners. The men’s population is around 20% of the audience, but growing. Moreover, U.S. Millennials love Pinterest. Nearly 80% of U.S. Millennial women are on Pinterest and 40% of Millennial men, proving their loyalty to the platform. While there might not be as many young people as Snapchat or TikTok, most of the audience shows a ready-to-buy attitude. They are on Pinterest when they’re planning and making decisions.

According to Pinterest stats, 87% of Pinners have made purchases because of Pinterest. 93% of Pinterest users actively use the platform for their future purchases. They are on Pinterest when they’re planning and making decisions. And that is not all. You do not have to have a big brand name to achieve success. 97% of all Pinterest searches are unbranded, so even if you are starting from scratch, Pinterest is the platform to start advertising on.

Pinterest is now a social network, with over 450 million monthly active users and over 12 million unique worldwide. Though it’s not quite as big as the other social media giants, it still has a strong audience base, and companies should not miss the opportunity to leverage their brand on this platform. ince the Pandemic hit in 2020, Pinterest’s user base has expanded 13% QoQ. Since then, the platform’s ad UI has already increasingly improved as well.

What is Pinterest Marketing?

If you are like most people, you may think of Pinterest as a place to find recipes, do-it-yourself crafts, cute animals, fashion inspiration, and much more. But Pinterest is more than that, it is a powerful social media network with millions of active users making it a goldmine for businesses that are looking to reach a new audience.

But what is Pinterest marketing?

Pinterest marketing comes down to leveraging the platform to help you achieve your marketing goals. It helps marketers or businesses to promote their brands, reach new audiences and grow awareness. This can be done through pinning images, creating exciting boards, and running target ads.

Well, it may look like a daunting task but with a little creativity, you can take your marketing strategy to the next level.

The social media platform allows users to share and discover new interests by posting images or videos. Users can also follow other Pinterest users with similar interests and explore popular trends. And the best part is, that marketing on Pinterest is relatively easy and low-cost, marketers can create a Pinterest account and populate it with high-quality images and helpful content.

Marketing on Pinterest can be a great way to promote your business or product. By creating pins that are shareable and relevant to your target audience, you can reach a large number of people who may be interested in what you have to offer. In addition, Pinterest allows you to target specific demographics, interests, and even locations. With its large user base and ability to target specific audiences, Pinterest can be a powerful marketing platform for your business.

Let’s have a look at some striking Pinterest statistics that shows the importance of this popular social media platform:

⦁ Pinterest is the number one social media platform when it comes to mobile engagement.
⦁ 1 of 2 Pinterest users makes purchase decisions after watching a promoted pin.
⦁ Around 59% of people use Pinterest to find information about their purchases.
⦁ The average time spent on Pinterest is 4.45 minutes per visit.
⦁ Around 64% of the referral traffic is driven by smartphones.
⦁ Over 5% of referral traffic comes from Pinterest to your website.
⦁ About 67% of Pinterest users say that they discover a brand from business content on Pinterest.
⦁ Around 77% of Pinners find new products every week on Pinterest.

How to Use Pinterest Marketing for Business

Focusing on visuals (image-centric), Pinterest can be an excellent social network for brands and companies. Those who focus on the brighter and creative side of life; bloggers, photographers, and writers alike will often use Pinterest for creative inspiration.

But the question is how to use Pinterest for marketing to gain sales leads and traffic on the website?

First, let’s take an overview of Pinterest for Business. Before we discuss Pinterest Marketing in detail, here are three Pinterest terminologies that you should know:

⦁ Feed
⦁ Pins
⦁ Boards

Pinterest Feed:
The Pinterest feed is mostly like any other social network’s feed. It has a collection of content & links from different boards & users.
Pins:
Pins can be images, videos, or products. Pins link back to the website or the source. So they can be a great source of referral traffic to your website.
Pinterest Boards:
Boards are the organized collection of pins. When you decide to sort different pins under one name, you make a board for it.

5 Things to Keep In Mind Before Starting Pinterest Marketing for Business

The Pinterest Business account is a little different from the personal account. If you have a personal account and wish to use Pinterest to market your business, the first step is to sign up for an “Official Pinterest for Business.”

If you don’t have a Pinterest account, you can create one in just a few steps. You can convert it into a business account by filling in some additional information if you have one.

Make Sure Your Boards Are Well-Categorized
Pinterest is different from your Facebook business page. A Facebook page has a mixture of information posted in chronological order, rather than in order of importance or by topic.
Pinterest allows you to create multiple boards. One for each category of your products or services. Pinterest keeps users engaged in the generalized content and content that’s specific to their interests.
According to research, 82% of daily Pinterest users have pulled up pins on their mobile devices to guide their in-store purchase decisions. So, make it fun and feasible for them!
Verify Your Website or Blog
One of the handiest steps is to verify your website or blog on your Pinterest account.
It denotes to the Pinterest audience that you own the content pinned from your website,
It gives you access to Pinterest Analytics.
Once your website/blog is verified, your visitors will see a checkmark next to your business name. This will increase credibility and take your Pinterest marketing to the next level.
Optimize Your Profile for Location
If you are managing a local business, your profile must mention the areas you serve and where your business is located. Even include it in the username. Seems pretty neat, right?
However, you’d be surprised how many Pinterest profiles are created without that detailed location information. This leads their audience to confusion about the services and products they offer.
For instance, if I am looking for photographers for my wedding in upstate Texas. Specifically, Tyler. A profile that includes Tyler, Texas, and portfolios of photographers will more likely show up in results for me.
If you only list out what you do in your profile but not where you do it, you’re not getting in front of your target potential prospects. This will ultimately lead to lesser leads.
Study Pinterest Analytics
Pinterest Analytics is like a treasure for those marketers who analyze their every Pinterest marketing tactic or overall strategy. It gives you information about those viewing your page and pins. Interestingly, Pinterest offers you to learn about your audience demographics, the devices your visitors use, and what your most popular pins are.
Moreover, you can also see data on your profile’s average daily impressions and viewers, your average monthly viewers, and average monthly engagements.
However, you can learn more about navigating and understanding your analytics data here.
Optimize Your Pinterest Profile for SEO
SEO, is one of the most used terms when it comes to social media marketing of any niche. Still, most marketers only optimize their blog or website and opt out of social networks. Optimizing your Pinterest account is perhaps the most difficult to understand part of this process. So let’s simplify it into a few simple steps here.
⦁ Keyword Research
Note the most popular categories and topics for your niche. You may also want to look at competitor Pinterest accounts to see what keywords they are targeting.
If you are skilled in keyword research, merely use those skills and Voila!
⦁ Incorporating Keywords
Second, incorporate these keywords into your profile name and description. Make it prominent. Avoid keyword stuffing just as you would do with other social networks.
This will have a broader appeal while being SEO-friendly. Google will show your Pinterest boards and pins if those keywords are searched.
⦁ Create Boards Related to your Niche
Third, create boards related to your niche. For example, create a “best of” board for your content. And then at least ten other boards for repining content.
Each board should be named according to the topics you aim to cover.
Include keywords for each topic in the title and description of each board. It is OK to add a couple of keywords to the description in this case.

Pinterest Marketing Tools

There are a number of tools you can use to help you reach your target audience and engage users on Pinterest. There are three major types of resources to help you accomplish this — account management tools, image design and creation tools, and follower count and community growth tools.

1. Social Media Management Tools

Social media management tools help you schedule posts and organize your content on any social network, including Pinterest, prior to actually posting it.

This way, you can ensure everything is shared and pushed out as planned. Social media management tools often have analytics capabilities as well, which you can use in tandem with Pinterest Analytics.

Some popular social media and Pinterest management tools include:

Hootsuite gives you the ability to schedule your Pins in advance, gain insights into your data and analytics, and measure your results on Pinterest.
Tailwind provides you with analytics about your Pinterest profile, a data reporting system to help you determine what’s doing well with your audience members, and advice about the best days and times to share your Pins.
Sprout Social allows you to take advantage of a range of features to help you reach your target audience and buyer personas through Pinterest. These include platform analytics, engagement tools, post-scheduling capabilities, and details about the type of content your audience wants.

Pinterest has also launched its own scheduling tool, allowing Business users to pre-schedule their content within the platform.

2. Pinterest Image Design and Creation Tools

Pinterest image design and creation tools allow you to design, edit, create and publish professional-looking photos and images for the platform (along with any other social media site and your website).

Considering Pinterest is a visual social network where users discover eye-catching, beautiful, and creative images and videos, it’s important your content looks perfect so you can attract more followers and engagement on your profile.

The following three tools are great for anyone who doesn’t necessarily have a background in fields like graphic design or art but still wants to share unique and polished content on their profile.

Canva allows you to create professional images for Pinterest with over 1 million images, graphics, templates, and icons available to choose from.
Pablo provides you with a way to create beautiful images for Pinterest in under 30 seconds with easy-to-use effects and templates.
PicMonkey gives you the ability to create and edit images and has advanced image editing tools such as masking, mirroring, and double exposure.
AdobeExpress offers intuitive tools and templates, and Photoshop-quality effects to create expertly-designed images for users of all skill levels.

3. Follower Count and Community Growth Tools

Follower count and community growth tools on Pinterest are available to help you promote your profile and content as well as increase your number of followers and engagements. The following three tools were created to help you accomplish this specifically on Pinterest.

PINGROUPIE provides you with the number of Pins, users, and followers on different group boards on the platform so you can determine whether or not you want to join and Pin your content on it.
Loop88 helps you to create shareable content they’ve determined is ideal for Pinterest to help you attract your target audience and grow your following.

THE HUSTLERS BUCKS

Sunday, 16 October 2022